Tuesday, July 1, 2014

Norma Bouchard - Eco and Popular Culture

 
source - New Essays on Umberto Eco edited by Peter Bondanella
 
 
Umberto Eco has exhibited great devotion to the high canon of Western literature and to popular literature. Eco has produced a significant proportion of works which can be look at the transition of in the people perception on the aesthetic as well as the populist aspect of low-brow literature. The evaluation of popular culture artifacts reveals that the division of high culture and low culture deeply rooted and openly admitted in the late nineteenth century and the beginning of twentieth century “reflect the larger epistemological changes that ensued when the resistance to commercialized mass culture on the part of an elitist, aristocratic strand of modern art theory gave way to a postmodernist blurring of the divide between different types of discourses.”[1] Bouchard believes that Eco from the beginning of his career had a strong opinion that high and low art are complementary and interchangeable although a strong opinion of escapism regarded by elitist. What Eco has achieved through his fictional and non-fictional works is to firmly establish the Postmodern concept of “Intertextuality” – Nothing is New - to show that the writers or critics only innovate from the already existed texts. Bouchard also admit that the bibliography of Umberto Eco, “Andreas Huyssen calls the “Great Divide”3 and therefore documents the different positions on popular culture taken by two very different twentieth-century views on the subject: modern art theory, on the one hand, with its emphasis on originality, novelty, and innovation; and postmodern aesthetics, on the other hand, that champions repetition, iteration, intertextual citation, and replay.”[2] Umberto Eco remains neutral on the art neither he criticizes that is highbrow in nature nor valorizes all forms of mass culture. For him, the classics hold as much significance as the popular art does.  For instance, Eco’s publications between Apocalyptic and Integrated Intellectuals (1964) and Invernizio, Serao, Liala (1979) reflect a predominantly modernist approach to culture. How do we distinguish between Modernism and Postmodernism is a contentious issue but critics have agreed on certain parameters that popular art forms could be defined as products of a bourgeois, capitalist- driven culture that seeks to provide the public with imaginary resolutions to real, social contradictions. Eco has examined the works “within two categories: popular nineteenth- and twentieth-century novels; and various forms of mass communication widespread in twentieth-century culture, such as cartoons, songs, television, and films.The first group of works is discussed in great detail in The Superman of the Masses and in Invernizio, Serao, Liala.”[3]  Bouchard further argues that the working of Eco on mass media, cartoon and other modes of electronic communications crops from his belief that “in the course of the twentieth century, the novel’s popular appeal as a genre diminishes. Narrative migrates into the newer media of films, television, songs, and cartoons. The analysis of these new forms is at the center of Apocalyptic and Integrated Intellectuals.”[4] Since Eco writes in the time period when Postmodernism dominates other forms, his art is “hybrid incorporation of high- and lowbrow culture in The Name of the Rose and subsequent novels. their author is still far from relinquishing a desire for originality of vision in both the semantic and formal structures of his work.”[5] The Name of the Rose might easily be accused of being the quintessential work of Kitsch. Bouchard ends the debate on the respective position of both high culture and low culture each having its own importance in the background of time period when a specific work is produced.
 
 
 
Norma Bouchard is Associate Professor of Comparative Literature and Italian at the University of Connecticut. She is the author of Celine, Gadda, Beckett: Experimental Writers of the 1930s (2000); editor of Risorgimento in Modern Italian Culture: Revisiting the Nineteenth- Century Past in History, Narrative, and Cinema (2005); and co-editor of Umberto Eco’s Alternative: The Politics of Culture and the Ambiguities of Interpretation (1998).
 
 

Abstract

 
History give an access to unknown past through narrative structure scaffolding on facts and manuscripts drawn from achieves. These manuscripts and detailed accounts corroborate with ruined archeological sites with inscriptions and arts. Thus, history represents rational and objective truth that answers to all the queries of people about the past.  What happens when a fiction writer chooses stories and characters from history? If a fictional story is based on a historical incident and characters, what is the difference between fiction and history? Does the reader not find himself cheated? What stand does the reader take with respect to fiction and history? These questions inform about the substitutive nature of history and fiction that have infiltrated into each other territories. Does it really obliterate the difference?   The questions become easier to answer if we define history and fiction in their respective territories. In fact, neither history is fictitious nor fiction is history; they do not pose a challenge to each other only inform about narrative structure and their representation through language.

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[1] Norm Bouchard, “Eco and Popular Culture” ed. Peter Bondanella New Essays on Umberto Eco, Cambridge University Press. 2009.
[2] Ibid.
[3] Ibid.
[4] Ibid.
[5] Ibid.
 

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